In the echo chamber of the internet, is anybody really there, or are we all just ghostwriting for robots? According to the Dead Internet Theory, that may well be a possibility. Hitting the web in 2021, this theory suggests we might just be shouting into a digital void populated mainly by bots. In Twitter's final pre-Musk year, the website's heavy-handed curation recycled the same "relatable content" to hundreds of thousands of users, who would slightly tweak posts like "i hate texting come over and cuddle me" before flinging them back into the void. Meanwhile, a crafty recommendation algorithm was busy blurring the lines between humans and bots, subtly nudging users towards bot-like behaviour.